我们为富感大米做了Logo和包装设计，客户希望重新包装产品并在中国大陆和香港销售，这是中国著名的产米地黑龙江武昌生产的。

我们以大米“耐嚼”这一特殊卖点为基础，在包装上打造产品logo和视觉冲击，包装上的大米形状光滑，体积大，让顾客联想到大米的质感。

独特之处在于我们还分享了故事的发源地，受过教育的人对水稻的历史。独特的超级图形和模切，帮助产品脱颖而出的质量。

Agency: Beeswork Design & Production Ltd

Director: Winston Cheng

Senior Graphic Designer: Jackson Cheng 

Location: Hong Kong

Project Type: Produced

Client: Happy & Health Food Co. Ltd.

Product Launch Location: Asia

Packaging Contents: Rice

Packaging Substrate / Materials: FSC, Paper

Printing Process: Off-set, Hot stamping

We delivered Logo and Packaging design for Fu Gan Da Mi, as our client selected some rice to repackage and sell in PRC and Hong Kong, this is made from Wuchang, Heilongjiang which is a famous place for rice-producing in China.

We base on the special selling point of the rice"Chewy" to create the product logo and visual impact on the packaging, the smooth shape and the large size of rice on the packaging which can let the customer associate the texture of rice.

What's Unique?

We also share the story of the place of origin, educated people on the history of rice. The unique super graphic and die-cut that's help product stand out in the mass.